TV Commercial - Making Life Better
This 30-second TV commercial was created for HRCCU as part of its brand strategy to increase awareness in the Capital Region. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. The ad aimed to raise brand awareness and drive membership within the communities and target audiences HRCCU serves. I wrote the script and produced the commercial in collaboration with Elevation Ten Thousand.
This 30-second TV commercial was created for HRCCU as part of its brand strategy to increase awareness in the Capital Region. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. The ad aimed to raise brand awareness and drive membership within the communities and target audiences HRCCU serves. I wrote the script and produced the commercial in collaboration with Elevation Ten Thousand.
TV Commercial - Mobile Banking
This 15-second TV commercial was created for HRCCU to complement our :30 brand spot. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News and CTV. The ad was designed to raise awareness of the credit union’s online and tech-forward banking services, highlighting its innovation despite being a smaller institution. I wrote the script and produced the commercial in partnership with Elevation Ten Thousand.
This 15-second TV commercial was created for HRCCU to complement our :30 brand spot. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News and CTV. The ad was designed to raise awareness of the credit union’s online and tech-forward banking services, highlighting its innovation despite being a smaller institution. I wrote the script and produced the commercial in partnership with Elevation Ten Thousand.
Radio Commercial - HRCCU Making Life Better
A :30 radio spot created to promote HRCCU’s brand to potential members. I wrote the script and the commercial was produced by the radio station.
A :30 radio spot created to promote HRCCU’s brand to potential members. I wrote the script and the commercial was produced by the radio station.
Radio Commercial - HRCCU Summer Fun Loans
A :30 radio spot created to promote HRCCU's Summer Fun Loan specials. I wrote the script and the commercial was produced by the radio station.
Radio Live Read - HRCCU Auto Loans
A live radio read created to promote HRCCU’s auto loans on 100.9 The Cat in the Albany, NY market. I wrote the script, which was read live on air.
Billboard Advertisements
Billboard advertisements designed to promote the HRCCU brand and Summer Auto Loan Special across its five service areas. I provided the concepts, messaging, and art direction.
Print Advertisements
Quarter-page print advertisements promoting HRCCU’s auto loans, holiday loans, and Kasasa checking accounts in the Post Star Newspaper. I was responsible for the concepts, messaging, and art direction.
