TV Commercial - Making Life Better
This :30 TV commercial was created for HRCCU as part of its brand strategy to grow awareness of the credit union in the Capital Region. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. The goal of the ad was to raise brand awareness and membership within the communities and target audiences HRCCU serves. I wrote the script and produced it in partnership with Elevation Ten Thousand.
This :30 TV commercial was created for HRCCU as part of its brand strategy to grow awareness of the credit union in the Capital Region. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. The goal of the ad was to raise brand awareness and membership within the communities and target audiences HRCCU serves. I wrote the script and produced it in partnership with Elevation Ten Thousand.
TV Commercial - Making Auto Loans Easier
This :30 TV commercial was created for HRCCU as part of its product promotion. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News and CTV. The goal of the ad was to raise awareness about the credit union's auto loans. I wrote the script and produced it in partnership with Elevation Ten Thousand.
This :30 TV commercial was created for HRCCU as part of its product promotion. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News and CTV. The goal of the ad was to raise awareness about the credit union's auto loans. I wrote the script and produced it in partnership with Elevation Ten Thousand.
TV Commercial - Mobile Banking
This :15 TV commercial was created for HRCCU to bring awareness to our online banking products. Media buys were placed on WNYT, WTEN, WXXA and Spectrum News. The goal of the ad was to raise awareness of the credit union's online banking products. I wrote the script and produced it in partnership with Elevation Ten Thousand.
This :15 TV commercial was created for HRCCU to bring awareness to our online banking products. Media buys were placed on WNYT, WTEN, WXXA and Spectrum News. The goal of the ad was to raise awareness of the credit union's online banking products. I wrote the script and produced it in partnership with Elevation Ten Thousand.
TV Commercial - Buying a Home Doesn't Have to Break the Bank
This :15 TV commercial was created for HRCCU as part of its product promotion. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News and CTV. The goal of the ad was to raise awareness about the credit union's mortgage products. The ad was produced in partnership with Elevation Ten Thousand.
This :15 TV commercial was created for HRCCU as part of its product promotion. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News and CTV. The goal of the ad was to raise awareness about the credit union's mortgage products. The ad was produced in partnership with Elevation Ten Thousand.
Radio Commercial - HRCCU Making Life Better
Radio spot created to promote HRCCU's brand to potential members. I wrote the ad and the commercial was produced by the radio station.
Radio Commercial - HRCCU CD Special
Radio spot created to promote HRCCU's Certificate of Deposit specials. I wrote the ad and the commercial was produced by the radio station.
Radio Commercial - HRCCU Summer Fun Loan Special
Radio spot created to promote HRCCU's Summer Fun Loan specials. I wrote the ad and the commercial was produced by the radio station.
Radio Live Reads - HRCCU Auto Loans
Live radio read created to promote HRCCU auto loans on 100.9 The Cat in the Albany, NY market. I wrote the script and it was read live on air.
Radio Live Reads - HRCCU Banking
Live radio read created to promote HRCCU banking products on Froggy 100.3 in New York's Adirondack Region market. I wrote the script and it was read live on air.
Radio Live Reads - HRCCU Mortgage
Live radio read created to promote HRCCU mortgage products on Froggy 100.3 in New York's Adirondack Region market. I wrote the script and it was read live on air.
Billboard Ads (HRCCU)
Billboard advertising campaign promoting the HRCCU brand in its five service areas.
I provided concept, copy and art direction.
I provided concept, copy and art direction.
Newspaper Ads (HRCCU)
Quarter page print advertising campaign promoting HRCCU auto loans, holiday loans and Kasasa checking accounts in the Post Star Newspaper. I provided concept, copy and art direction.
Magazine Ads (NYSBA)
Full page print ads in NYSBA's Bar Journal promoting its Annual Meeting in New York City and Print Services. I provided concept, copy and art direction.
