TV Commercial - Making Life Better (2021)
Produced a 30-second television commercial to support Hudson River Community Credit Union's (HRCCU) brand awareness strategy across the Capital Region. The spot aired on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV, targeting key communities and prospective members. I wrote the script and led the production in collaboration with Elevation Ten Thousand, ensuring the message aligned with HRCCU’s brand and resonated with its target audience.
Produced a 30-second television commercial to support Hudson River Community Credit Union's (HRCCU) brand awareness strategy across the Capital Region. The spot aired on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV, targeting key communities and prospective members. I wrote the script and led the production in collaboration with Elevation Ten Thousand, ensuring the message aligned with HRCCU’s brand and resonated with its target audience.
TV Commercial - Mobile Banking (2021)
Produced a 15-second television commercial to highlight HRCCU’s online and mobile banking capabilities, reinforcing the credit union’s commitment to innovation and convenience. Created as a companion to the :30 brand spot, the ad aired across WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. I wrote the script and led production in collaboration with Elevation Ten Thousand, positioning HRCCU as a tech-forward institution with the tools of a larger bank and the service of a community credit union.
Produced a 15-second television commercial to highlight HRCCU’s online and mobile banking capabilities, reinforcing the credit union’s commitment to innovation and convenience. Created as a companion to the :30 brand spot, the ad aired across WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. I wrote the script and led production in collaboration with Elevation Ten Thousand, positioning HRCCU as a tech-forward institution with the tools of a larger bank and the service of a community credit union.
Radio Commercial - HRCCU Brand Promo (2024)
Wrote and developed a 30-second radio commercial to promote HRCCU’s brand and attract new members. The spot highlighted the credit union’s core values and community-focused approach. I crafted the script to reflect HRCCU’s mission and messaging, and the commercial was produced by the partnering radio station for regional broadcast.
Wrote and developed a 30-second radio commercial to promote HRCCU’s brand and attract new members. The spot highlighted the credit union’s core values and community-focused approach. I crafted the script to reflect HRCCU’s mission and messaging, and the commercial was produced by the partnering radio station for regional broadcast.
Radio Commercial - HRCCU Summer Fun Loans (2024)
Developed a 30-second radio commercial to promote HRCCU’s Summer Fun Loan specials, aimed at helping members finance seasonal expenses like vacations, recreational gear, and home projects. I wrote the script to capture a light, upbeat tone that aligned with the campaign’s theme, and the commercial was produced by the radio station for regional broadcast.
Developed a 30-second radio commercial to promote HRCCU’s Summer Fun Loan specials, aimed at helping members finance seasonal expenses like vacations, recreational gear, and home projects. I wrote the script to capture a light, upbeat tone that aligned with the campaign’s theme, and the commercial was produced by the radio station for regional broadcast.
Radio Live Read - HRCCU Auto Loans (2022)
Wrote a live radio read script to promote HRCCU’s auto loan offerings on 100.9 The Cat, a popular country station in the Albany, NY market. The script was crafted to match the station’s tone and audience, and was delivered live on air to drive awareness and generate interest in HRCCU’s competitive auto loans.
Wrote a live radio read script to promote HRCCU’s auto loan offerings on 100.9 The Cat, a popular country station in the Albany, NY market. The script was crafted to match the station’s tone and audience, and was delivered live on air to drive awareness and generate interest in HRCCU’s competitive auto loans.
Billboard Advertisements (2023 & 2025)
Designed billboard advertisements to promote HRCCU across its five service areas. The below examples feature one billboard focused on general brand awareness and the other highlighting a limited-time Summer Auto Loan Special. I developed the creative concepts, wrote the messaging, and directed the visual design to ensure each billboard was eye-catching, on-brand, and tailored to drive engagement with both current and prospective members.
Designed billboard advertisements to promote HRCCU across its five service areas. The below examples feature one billboard focused on general brand awareness and the other highlighting a limited-time Summer Auto Loan Special. I developed the creative concepts, wrote the messaging, and directed the visual design to ensure each billboard was eye-catching, on-brand, and tailored to drive engagement with both current and prospective members.
Print Ad Campaign (2022)
Developed a series of quarter-page print ads for The Post Star to promote HRCCU’s auto loans, holiday loans, and Kasasa checking accounts. I led the concept development, messaging, and art direction for each ad, ensuring they were visually compelling, on-brand, and tailored to engage readers and drive product interest.
Developed a series of quarter-page print ads for The Post Star to promote HRCCU’s auto loans, holiday loans, and Kasasa checking accounts. I led the concept development, messaging, and art direction for each ad, ensuring they were visually compelling, on-brand, and tailored to engage readers and drive product interest.
