TV Commercial - Making Life Better
This 30-second TV commercial was created for HRCCU as part of its brand strategy to increase awareness in the Capital Region. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. The ad aimed to raise brand awareness and drive membership within the communities and target audiences HRCCU serves. I wrote the script and produced the commercial in collaboration with Elevation Ten Thousand.
This 30-second TV commercial was created for HRCCU as part of its brand strategy to increase awareness in the Capital Region. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. The ad aimed to raise brand awareness and drive membership within the communities and target audiences HRCCU serves. I wrote the script and produced the commercial in collaboration with Elevation Ten Thousand.
TV Commercial - Making Auto Loans Easier
This 30-second TV commercial was created for HRCCU to promote its auto loans. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. The ad's goal was to increase awareness of HRCCU's auto loan offerings. I wrote the script and produced the commercial in partnership with Elevation Ten Thousand.
This 30-second TV commercial was created for HRCCU to promote its auto loans. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. The ad's goal was to increase awareness of HRCCU's auto loan offerings. I wrote the script and produced the commercial in partnership with Elevation Ten Thousand.
TV Commercial - Mobile Banking
This 15-second TV commercial was created for HRCCU to promote our online banking products. Media buys were placed on WNYT, WTEN, WXXA, and Spectrum News. The ad aimed to increase awareness of the credit union's online banking services. I wrote the script and produced the commercial in partnership with Elevation Ten Thousand.
This 15-second TV commercial was created for HRCCU to promote our online banking products. Media buys were placed on WNYT, WTEN, WXXA, and Spectrum News. The ad aimed to increase awareness of the credit union's online banking services. I wrote the script and produced the commercial in partnership with Elevation Ten Thousand.
TV Commercial - Buying a Home Doesn't Have to Break the Bank
This 15-second TV commercial was created for HRCCU to promote its mortgage products. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. The ad's goal was to raise awareness of the credit union’s mortgage offerings. It was produced in collaboration with Elevation Ten Thousand.
This 15-second TV commercial was created for HRCCU to promote its mortgage products. Media buys were placed on WNYT, WTEN, WXXA, WRGB, Spectrum News, and CTV. The ad's goal was to raise awareness of the credit union’s mortgage offerings. It was produced in collaboration with Elevation Ten Thousand.
Radio Commercial - HRCCU Making Life Better
A radio spot created to promote HRCCU’s brand to potential members. I wrote the script, and the commercial was produced by the radio station.
A radio spot created to promote HRCCU’s brand to potential members. I wrote the script, and the commercial was produced by the radio station.
Radio Commercial - HRCCU CD Special
A radio spot created to promote HRCCU's Certificate of Deposit specials. I wrote the script and the commercial was produced by the radio station.
Radio Commercial - HRCCU Summer Fun Loan Special
A radio spot created to promote HRCCU's Summer Fun Loan specials. I wrote the script and the commercial was produced by the radio station.
Radio Live Reads - HRCCU Auto Loans
A live radio read created to promote HRCCU’s auto loans on 100.9 The Cat in the Albany, NY market. I wrote the script, which was read live on air.
Radio Live Reads - HRCCU Banking
A live radio read created to promote HRCCU's banking products on Froggy 100.3 in New York's Adirondack Region. I wrote the script, which was read live on air.
Radio Live Reads - HRCCU Mortgage
A live radio read created to promote HRCCU's mortgage products on Froggy 100.3 in New York's Adirondack Region market. I wrote the script, which was read live on air.
Billboard Ads (HRCCU)
Billboard advertising campaign designed to promote the HRCCU brand across its five service areas. I provided the concept, copywriting, and art direction.
Newspaper Ads (HRCCU)
Quarter-page print advertising campaign promoting HRCCU’s auto loans, holiday loans, and Kasasa checking accounts in the Post Star Newspaper. I was responsible for the concept, copywriting, and art direction.
Magazine Ads (NYSBA)
Full-page print ads in NYSBA's Bar Journal promoting the Annual Meeting in New York City and Print Services. I provided the concept, copywriting, and art direction.
