Brochures (2020)
Created a series of 10 tri-fold brochures to promote HRCCU’s range of financial products, including vehicle loans, credit cards, checking accounts, and more. Designed for in-branch display and use at community events, the brochures aimed to educate members and drive product awareness. I was responsible for developing the content, writing the copy, and directing the overall visual design to ensure each piece aligned with HRCCU’s brand and messaging strategy.
Financial Product Guide (2023)
Developed a bi-fold brochure designed as a comprehensive product guide for branch managers to share with new members or those seeking more information about HRCCU’s lending and deposit offerings. I led the concept development, wrote the copy, and provided art direction to ensure the piece was informative and visually aligned with HRCCU’s brand. The guide serves as a key member onboarding tool and product reference at branch locations.
Palm Card (2020)
Created a palm card to promote HRCCU’s online and mobile banking services, highlighting features such as mobile check deposit, account management, and bill pay. Designed for in-branch display and distribution, the piece served as a quick, accessible resource for members. I developed the concept, wrote the copy, and directed the visual design to ensure clarity and brand alignment.
Postcard Mailer (2023)
Designed a targeted postcard mailer to promote HRCCU’s jumbo certificate of deposit (CD) special to high-deposit members. The piece was developed to drive awareness and increase deposits among an audience identified through member data. I led the concept development, wrote the copy, and directed the art to ensure a clear, compelling message that aligned with HRCCU’s brand and marketing objectives.
Member Testimonial Posters (2024)
Created a series of in-branch posters showcasing real member testimonials across a diverse range of ages and life stages. The posters highlighted HRCCU products and services, including credit-building solutions and fraud protection for seniors. I led the concept, messaging, and art direction to ensure each piece reflected the authentic member experience while reinforcing HRCCU’s commitment to financial wellness and community support.
Outdoor Banner (2021)
Developed an outdoor banner to promote HRCCU’s Kasasa checking accounts, displayed across branch locations. Designed to capture attention and drive interest from passersby, the banner highlighted key product benefits such as rewards and no minimum balance. I was responsible for the concept, copy, and art direction, ensuring strong visual impact and clear messaging aligned with HRCCU’s brand.
ITM Wrap (2023)
Developed branded wraps for HRCCU’s drive-thru Interactive Teller Machines (ITMs) to create a more visually engaging experience and highlight key features and services. The design aimed to enhance the member experience while reinforcing brand identity at each touchpoint. I led the concept development, wrote the copy, and directed the art to ensure brand alignment.
Membership Card & Mailer (2019)
Created a membership card package for the New York State Bar Association (NYSBA), including the card, branded envelope, and informational buck slip. The mailer was designed to provide a professional and engaging welcome experience for members. I led the concept development, wrote the copy, and directed the art to ensure the materials reflected NYSBA’s brand and reinforced the value of membership.
