HRCCU Marketing Plan
Researched and developed a comprehensive marketing plan for HRCCU, outlining a multi-channel strategy that integrates marketing, communications, and advertising. The plan is designed to effectively engage the credit union's target audiences and drive revenue growth.
HRCCU External Communications Plan
External communications plan I developed for HRCCU's core system conversion. The plan outlines an integrated communications strategy designed to engage and educate the credit union’s 30,000+ members about the core system upgrade.
HRCCU Internal Communications Plan
Internal communications plan I developed for HRCCU's core system conversion. The plan outlines an integrated communications strategy designed to engage and educate the credit union’s 100+ team members about the core system upgrade.
HRCCU Brand Identity
Led the complete rebrand and rollout of HRCCU's brand identity, aimed at attracting new customers, boosting engagement, and more effectively communicating the credit union's values and message.
