HRCCU Marketing Plan
Marketing plan I researched and developed for HRCCU. The plan outlines a multi-channel marketing, communications, and advertising strategy with the goal of reaching the credit union's target audiences and growing revenue.
HRCCU External Core Communications Plan
Communications plan I developed and wrote for HRCCU's core system conversion. The plan outlines an integrated communications strategy that aimed to engage and educate the credit union's 30,000+ members about its core
system upgrade.
system upgrade.
HRCCU Internal Core Communications Plan
Communications plan that I developed and wrote for HRCCU's core system conversion. The plan outlines an integrated communications strategy that aimed to engage and educate the credit union's 100+ team members about its core system upgrade.
HRCCU Brand Identity
Oversaw a complete rebrand and rollout of HRCCU's brand identity with the goal of attracting new customers, increasing engagement, and helping communicate the credit union's values and message more effectively.
