Live Marketing Dashboard (HRCCU)
I created a live marketing dashboard using Google Data Studio to automate and track real-time updates of HRCCU's primary marketing Key Performance Indicators (KPIs). The dashboard pulls data from Google Analytics, Google Ads, and Google Search Console.
*Note: Due to the release of Google Analytics 4, year-over-year data and organic data are currently unavailable, resulting in data gaps on the dashboard. YOY data will be available starting in March.
Executive Marketing Report (HRCCU)
I developed a monthly marketing report to provide executive staff and board members with key updates on performance across sales, search, display, organic traffic, website, blog, social media, and email marketing.
