Live Marketing Dashboard (HRCCU)
I created a live marketing dashboard using Google Data Studio to automate and track real-time updates of HRCCU's primary marketing Key Performance Indicators (KPIs). The dashboard pulls data from Google Analytics, Google Ads, and Google Search Console.
*Note: Due to the release of Google Analytics 4, organic traffic data is currently unavailable, resulting in data gaps on the dashboard.
Executive Marketing Report (HRCCU)
I developed a monthly marketing report to provide HRCCU executive staff and board members with key updates on sales and performance across our primary marketing channels.
