Magazine (NYSBA)
I was responsible for overseeing the design and advertising of NYSBA's monthly magazine. This included executing a full redesign of the magazine and creation of a supplementary online blog in order to modernize the magazine's design, content and delivery.
System Upgrade Guide (HRCCU)
System Upgrade Guide that I created for HRCCU to provide its 30,000+ members with important information regarding changes from its core system upgrade. I provided concept, copy and art direction.
Financial Coaching Guide (HRCCU)
Financial coaching guide I created as part of an inbound marketing campaign for HRCCU. Visitors to the blog could sign up for marketing emails and receive the financial coaching guide free for signing up. I provided concept, copy and art direction.
Marketing Guide (NYSBA)
Marketing guide I created to help NYSBA staff and members better market their products and services in order to develop a cohesive marketing strategy across the Bar Association and its 27 Sections. I provided concept, copy and art direction.
Sales Booklet (NYSBA/1 Elk)
Sales booklet I created to help NYSBA promote its 1 Elk rental space. I provided concept, copy and art direction.
