Magazine (NYSBA)
I oversaw the design and advertising of NYSBA's monthly magazine, including executing a complete redesign to modernize its design, content, and delivery. Additionally, I created a supplementary online blog to enhance the magazine's reach and engagement.
System Upgrade Guide (HRCCU)
I created a System Upgrade Guide for HRCCU to provide its 30,000+ members with essential information about changes resulting from the core system upgrade. I was responsible for the concept, content, writing, and art direction.
Financial Coaching Guide (HRCCU)
I created a Financial Coaching Guide as part of an inbound marketing campaign for HRCCU. Visitors to the blog could sign up for marketing emails and receive the guide for free as an incentive. I was responsible for the concept, content, writing, and art direction.
Marketing Guide (NYSBA)
I created a marketing guide to help NYSBA staff and members effectively market their products and services, aiming to develop a cohesive marketing strategy across the Bar Association and its 27 Sections. I was responsible for the concept, content, writing, and art direction.
Sales Booklet (NYSBA/1 Elk)
Sales booklet I created to help NYSBA promote its 1 Elk rental space. I provided concept, copy and art direction.
