HRCCU Google Display Product Advertisements
Display creative for a product-focused Google advertising campaign promoting HRCCU’s lending and deposit products. I was responsible for the strategy, messaging, and art direction.
NYSBA Google Display Membership Advertisements
Display creative for a Google advertising campaign aimed at growing membership for NYSBA. This was the Association's first digital ad campaign, and I was responsible for the strategy, messaging, and art direction. The campaign successfully generated 216 new members and achieved a $50,000 ROI over three months.
Social Media Advertisements
Series of advertisements created for social media advertising campaigns on Facebook to promote various products. I was responsible for the strategy, messaging, and art direction.
Social Media Carousel Advertisement (Facebook)
Developed creative for a social media ad campaign using Instagram and Facebook's carousel ad feature to drive brand awareness and educate target audiences about HRCCU’s vehicle loans. I was responsible for the strategy, messaging, and art direction.
Social Media Carousel Advertisement (Instagram)
Developed creative for a social media advertising campaign using Instagram and Facebook's carousel ad feature to drive brand awareness and educate target audiences about HRCCU’s financial products. I was responsible for the strategy, messaging, and art direction.
Social Media Posts
A collection of social media posts shared on HRCCU's Facebook page, promoting a range of products, services, charitable initiatives, and contests. I oversee the strategy, content, and execution.
You can view HRCCU's social media accounts at the below links:
Marketing Emails
A series of standalone marketing emails created for HRCCU, including promotions for credit cards, mortgages and IRA certificates. I was responsible for the concepts, messaging,
and art direction.
and art direction.
Podcast
I led the launch of NYSBA’s first podcast - Miranda Warnings - overseeing all aspects of production, branding, marketing, distribution, and launch strategy. I also oversaw the development
of NYSBA’s in-house podcast studio.
of NYSBA’s in-house podcast studio.
Listen to Miranda Warnings
Promo Video - Why Choose NYSBA
This video was created using testimonials from NYSBA members captured at our Annual Meeting in NYC. It was used to promote NYSBA membership across social media, marketing emails, and website content. I was responsible for producing the video with the support of my video production team.
This video was created using testimonials from NYSBA members captured at our Annual Meeting in NYC. It was used to promote NYSBA membership across social media, marketing emails, and website content. I was responsible for producing the video with the support of my video production team.
Promo Video - NYSBA 2019 Annual Meeting Vendor Experience
This video was created to promote NYSBA's Annual Meeting vendor opportunities. It was used on social media and in sales collateral to engage prospective vendors. I was responsible for producing the video with the support of my video production team.
This video was created to promote NYSBA's Annual Meeting vendor opportunities. It was used on social media and in sales collateral to engage prospective vendors. I was responsible for producing the video with the support of my video production team.
