HRCCU Digital Display Product Ad Campaign (2024)
Digital display creative for a product-focused Google advertising campaign promoting HRCCU’s lending and deposit products. I was responsible for the strategy, copywriting, and art direction.
HRCCU Digital Display Product Ad Campaign (2022)
Digital display creative for a product-focused Google advertising campaign promoting HRCCU’s lending and deposit products. I was responsible for the strategy, copywriting, and art direction.
NYSBA Digital Display Membership Ad Campaign
Digital display creative for a Google advertising campaign aimed at growing membership for NYSBA. This was the Association's first digital ad campaign, and I was responsible for the strategy, copywriting, and art direction. The campaign successfully generated 216 new members and achieved a $50,000 ROI over three months.
HRCCU Instagram Carousel Ad Campaign (General)
Developed creative for a social media ad campaign using Instagram and Facebook's carousel ad feature to drive brand awareness and educate target audiences about HRCCU’s financial products. I was responsible for the strategy, copywriting, and art direction.
HRCCU Facebook Carousel Ad Campaign (Auto Loans)
Developed creative for a social media ad campaign using Instagram and Facebook's carousel ad feature to drive brand awareness and educate target audiences about HRCCU’s vehicle loans. I was responsible for the strategy, copywriting, and art direction.
HRCCU Facebook Ad Campaign (Competitor)
Developed creative for a Facebook and Instagram ad campaign targeting Broadview/CapCom members during their merger period. I was responsible for the strategy, copywriting, and art direction.
NYSBA Facebook Ad Campaign
Developed creative for a Facebook and Instagram ad campaign promoting NYSBA membership. I was responsible for the strategy, copywriting, and art direction.
Social Media Posts (HRCCU)
A collection of social media posts shared on HRCCU's Facebook page, promoting a range of products, services, charitable initiatives, and contests. I oversee the strategy, content creation, and execution.
You can view HRCCU's social media accounts at the below links:
Standalone Marketing Emails (HRCCU)
A series of standalone marketing emails created for HRCCU, including promotions for credit cards, mortgages and IRA certificates. I was responsible for the concepts, copywriting,
and art direction.
and art direction.
Podcast - Miranda Warnings (NYSBA)
A podcast I produced and marketed for NYSBA. I oversaw all aspects of production, branding, marketing, distribution, and launch. Additionally, I developed NYSBA's podcast studio to support the initiative.
Promo Video - Why Choose NYSBA
This video was created using testimonials from NYSBA members captured at our Annual Meeting in NYC. It was used to promote NYSBA membership across social media, marketing emails, and website content. I was responsible for producing the video and managing the videographer who handled the filming and editing.
This video was created using testimonials from NYSBA members captured at our Annual Meeting in NYC. It was used to promote NYSBA membership across social media, marketing emails, and website content. I was responsible for producing the video and managing the videographer who handled the filming and editing.
Promo Video - NYSBA 2019 Annual Meeting Vendor Experience
This video was created to promote NYSBA's Annual Meeting vendor opportunities. It was used on social media and in sales collateral to engage prospective vendors. I was responsible for producing the video with the support of my video production team.
This video was created to promote NYSBA's Annual Meeting vendor opportunities. It was used on social media and in sales collateral to engage prospective vendors. I was responsible for producing the video with the support of my video production team.
