Blog Articles (HRCCU)
Collection of blog articles I wrote for the HRCCU blog in order to increase HRCCU's brand authority in the financial services sector, provide potential members with helpful information, enhance SEO rankings, and boost organic website traffic.
Member Communications - HRCCU Banking System Upgrade
Member communications campaign I created in order to educate members on changes to our core banking system and their accounts. Content included but was not limited to email journeys, postcards, website content, blog articles, in-branch buck slip handouts, and member guide.
Member Communications - HRCCU Branch Closure
Member communications campaign I created in order to educate members on the closing of HRCCU's Troy branch location. Content included but was not limited to emails, website content, and branch signage.
HRCCU Youth Center Donation Press Release
Press release promoting HRCCU's donation to the Glens Falls Area Youth Center. Media placement included stories on News Channel 13, News Channel 10, Times Union, Post Star, Saratoga TODAY and Glens Falls Chronicle.
HRCCU Riverview at Corinth Press Releases
Press releases promoting HRCCU's land donation for the Riverview at Corinth Affordable Housing Project. Media placement included stories in the Post Star, Times Union Local First, Glens Falls Chronicle and Saratoga TODAY.
